voestalpine presented itself as a full-service provider of rail and turnout technology at this year's InnoTrans in Berlin which ran from September 23 to 26, 2016. The voestalpine companies impressed visitors with their integrated solutions and visions for tomorrow's digitalized railways on the joint 1,000m² stand.
This year marked the eleventh InnoTrans in Berlin, the world’s largest trade fair for transport technology. With 2,955 exhibitors from 60 countries, and over 144,470 visitors from more than 140 countries, the InnoTrans 2016 was a big success again. voestalpine was represented at InnoTrans in the rail and turnout technology segments, presenting itself as the only full-service provider in this sector. The organizational team and the many staff involved can look back on a successful InnoTrans.
"For voestalpine and the Metal Engineering Division, InnoTrans is the highlight in the railway technology sector. Being here is essential, as well as an excellent opportunity to meet important customers and decision-makers. "
New stand design with focus on customer benefits
Integrated system solutions, made possible due to synergies between the rail and turnout segments, were presented for the first time. This expertise was impressively presented on the 1,000m² stand. However, it was not only the stand size but also its concept which was new: the product portfolio was presented on thematic islands in accordance with strategic business areas and customer segments. The layout impressed visitors with its clear and open design and many interactive elements. Highlights included the oversized LED wall and the system turnouts weighing several tons.
The most innovative rail technology
Trade visitors were presented with new rail steel grades, highly digitalized integrated rail system solutions, and a wide range of services. Attention focused on the hypereutectoid heat-treated rail steel grade 400 UHC® HSH®, a heat-treated rail grade with a higher carbon content and twice the service life of previous premium grades.
"Improved track performance and a simultaneous reduction in life cycle costs are not mutually exclusive; high-quality products make them both a reality. Consequently, our message to customers is that optimum rail quality is a precondition for minimizing life cycle costs."
In a world premiere voestalpine Schienen GmbH presented its interactive LCC tool, allowing trade fair visitors to evaluate various procurement and maintenance strategies as well as to determine costs over the entire life cycle (LCC).
Digitalizing turnouts and complete systems
The voestalpine VAE Group presented its entire product mix in the turnout systems, service, turnout sleepers, and solutions for point operating, locking, control technology and signaling technology, diagnostic and monitoring technology sector.
"Here at voestalpine we offer the broadest portfolio in diagnosis and monitoring, and are also focusing on digitalization. We want to support customers and make their life easier by providing unified solutions for recording and processing data."
In general, the overriding voestalpine theme at InnoTrans 2016 was digitalization, together with solutions for optimized asset management. InnoTrans 2016 once again made clear that the move towards “digital railways” has already begun. voestalpine will certainly play a decisive role in shaping this development with its innovative systems.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.