On September 20, 2013, voestalpine was awarded the Digital Communication Award in the Corporate Weblog category for the voestalpine WM Blog.
Initiated by the Quadriga University of Applied Sciences in Berlin, the award distinguishes outstanding European projects in the field of online communications. Over 600 projects in 38 categories were submitted for the Digital Communication Award (DCA). They were evaluated by a panel of 31 experts from the European PR and communications industry. This was the third year in which the prize has been awarded, and the prize-giving ceremony was held on September 20, 2013.
Award for the voestalpine WM Blog
voestalpine received the award in the Corporate Weblog category for the voestalpine WM Blog. The blog ran parallel to the winter sporting event of the year, the FIS Alpine World Ski Championships 2013 in Schladming. voestalpine was an event sponsor, focusing its communications on the digital sphere and on social media. Two blogging ski-enthusiasts were sought-out ahead of the event to report live from the Championships in Schladming: Johanna Holzer and Markus Kerschbamer fed the online community with exciting background stories. Whether it was a visit by the Lipizzaners, an interview with Marcel Hirscher’s service technician, the many chats with world champions including Bode Miller, or the fan club challenge—Johanna and Markus were always in the midst of the action.
Stephanie Bauer and Michael Sterrer-Ebenführer from the voestalpine team are delighted with the award: “The project shows that a B2B business too can convey the emotions of a large sporting event and inspire crowds of people.”
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.