The voestalpine AG corporate website has been recently updated to “responsive design.” Now, the view of the website’s pages is optimized for all devices, whether a desktop, a smartphone, or a tablet.
In most countries, more than 50% of all visits to websites are made from smartphones or tablets and the numbers will rise in the future. This makes it especially important to adapt website content to mobile use so that the needs of the most diverse target groups can be matched. For voestalpine AG, this approach to device-independent communication is a major factor in its online strategy.
Updating to “responsive design”
This is why the corporate website (www.voestalpine.com) was updated to responsive design to enable optimum views with any device. The graphic structure of the website now corresponds to the requirements of the device with which the page is being viewed. This particularly affects the arrangement and presentation of individual elements, such as navigation, columns, texts, videos, and images.
Think mobile first
Responsive Web design is a promising approach for digital communication. Companies must address the increasing mobile use of the Internet and adapt their online offerings to the needs of the various target groups. Anyone who does not optimize their content for mobile viewing will sooner or later lose users and thus potential customers.
The motto “Think mobile first” applies particularly to the B2B sector, as here, mobile devices are increasingly the preferred tool for work and communication. By updating its corporate website, voestalpine is keeping pace with this development; starting immediately, it has improved how it is providing every visitor with information—whether they are using a smartphone, a tablet, or a desktop.
voestalpine Corporate Website: www.voestalpine.com
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.