The films in the “We're taking the future into our own hands.” voestalpine image and brand campaign have won awards at several festivals.
The new voestalpine image and brand campaign based on the theme “We’re taking the future into our own hands.” has been running since 2012. People are at the heart of the new voestalpine campaign. Focusing on five Group employees from international locations, the campaign sensitively and vividly portrays the values and products which the Group stands for. Over a period of two years, the campaign highlights themes including research & development, sales, production, logistics and the environment. Each of the five brand films is available as a TV ad and as a longer 2-minute version in 12 languages. The voestalpine brand films have already won several national and international awards.
The silver award at AutoVision
AutoVision is the automotive industry’s international festival for film, TV ads, websites and interactive applications. The long version of the Thomas Kurz portrait on the subject of research & development won the silver award in the Corporate Video category on September 11, 2013.
Certificate at the US International Film & Video Awards (Los Angeles)
In July 2013, the voestalpine brand film featuring Gary Click, USA, on the subject of production/turnouts was awarded a certificate at the US International Film & Video Awards in Los Angeles. This prize is awarded to productions in the categories Corporate, Education, Entertainment, Documentary and Students. The voestalpine brand film won its award in the Corporate category (Communication: Employee/Internal-Oriented).
Nomination for the 2013 state prize for business films
Every two years, the Austrian Federal Ministry of Economy, Family and Youth awards a state prize for Austria’s best business film. The voestalpine brand film (long version of the film with Thomas Kurz, Austria) was one of the five nominees.
You’ll find all the films on the voestalpine YouTube channel.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.