The Bohler-Uddeholm Corp., the Special Steel Division's sales company in the USA, uses webinars as an economical means of improving employee competency throughout the country.
With all its subsidiaries, holdings, and various activities in the North American market, maintaining an overview of the Bohler-Uddeholm Corporation, the Special Steel Division’s sales company in the USA, is somewhat challenging. Almost 500 employees work indirectly for the company, a figure which drops only to 250 if you count Bohler-Uddeholm but exclude voestalpine Specialty Metals, the Eifeler subsidiaries in the USA, and EDRO Specialty Steels, Inc.. Two main sites, seven service centers, and eight Bohler-Uddeholm Corp. “steel stores” are strategically located between the East and West coasts.
"We have always offered technical training to sales employees at these sites, but this was limited to training courses for employees who spent a short period here at headquarters, followed by more advanced courses after two years’ experience in the field. However, if we launch new products onto the market or develop new applications, then it’s essential to update our sales employees about these activities."
That’s why the company has decided on a new approach: providing training courses via webinar (online seminars) enables “just in time” dissemination of relevant information.
BUC/BUL Technical Academy Webinar
“We began internally with application training, discussions about starting sales of new steel grades, and developments in machine processing for the service center,” Patricia Miller remembers. The rapid success of the webinar was made possible by IT, Marketing Coordinator Susan Voss, and many other company employees. The BUC/BUL Technical Academy Webinar events are now held at regular intervals, several times a year. As well as offering an economic solution, AT&T Connect is the Group standard, and is simple to implement and use. Technical support can also be provided by voestalpine group-IT.
"Now, we are extending the range of courses on offer to cover other key areas, and have begun to involve technical experts from outside the company in our webinar plans. As soon as we’ve built up sufficient experience, we’ll also start inviting customers to join these sessions."
Thomas Hillskog, Product Manager for cold work tool steel at Uddeholms AB, and James Kaszynski, Technical Manager at Bohler-Uddeholm Corp., recently held a presentation prepared for the Great Designs in Steel 2015 conference that took place in mid-May. Some 15 employees attended the presentation on site in Elgin; more than 40 employees throughout the country watched the presentation on monitors.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.