On November 2, around 100 voestalpine employees and supporters of the direct reduction plant project were invited to a special event and an exclusive preview of the special exhibition at the voestalpine Stahlwelt.
The voestalpine Group has entered a new era with its recently opened direct reduction plant in Corpus Christi, Texas. A project of these dimensions can only be accomplished with an excellent team and committed employees. To express the Group’s thanks, voestalpine CEO Wolfgang Eder invited members of the direct reduction plant project and supporters of voestalpine Texas LLC to a special event on November 2.
Recognizing exceptional performance
The first guests arrived at 7:00 p.m. and were given a first glimpse of the new special exhibition on the subject of voestalpine in Texas. During a talk at 7:30 p.m. Wolfgang Eder discussed the huge significance of the project and the role that employees have played in its success.
"It is primarily due to its employees that the voestalpine Group is successful around the world and is an established market leader. It is also our employees who, with their expertise and know-how, enable voestalpine to stay one step ahead over the long term. This exceptional commitment was also decisive in completing the new direct reduction plant."
At 8:00 p.m. the guests were given a preview of the new “voestalpine goes Texas – one big step ahead” special exhibition. This exhibition at the voestalpine Stahlwelt officially opened on November 3, 2016.
The evening ended with a reception for voestalpine employees held in the voestalpine Stahlwelt Panorama Café. The culinary and musical accompaniments also reflected the Texan theme, reminding the guests of the time they had spent together in the USA.
voestalpine employees from Linz support the direct reduction plant project
The commitment and know-how of many employees in the voestalpine Steel Division played a key role in the success in Texas. The following statements indicate which experiences were gained over the duration of the project:
"I can still remember standing on the empty ground in Texas and knowing that this was where our future plant would stand. That was a great moment. The greatest challenge in this project was to keep the costs and benefits transparent in all the project areas. And that for a new site which was far away and involved a new type of technology. Many things which are a matter of course here in Austria work very differently in Texas."
"The people in Texas are a little less self-reliant than in Austria. But they attach greater importance to safety than we do. And so we all learned from one another. It was wonderful to be part of creating a positive and friendly basis for working together, and to see everyone helping each other to achieve the goal."
"Being part of such a project, from the initial project idea, to the pre-project phase, and right through to realization and subsequent go-live is an incredible learning experience, especially because of the huge number of topics involved."
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.