As a technology and capital goods company, we are actively helping shape our future. We asked our colleagues around the world how technological developments have improved our daily work over the years. It seems technology has long been integrated into our daily lives and its positive effects are appreciated – as you can read here in the first responses and opinions.
Kevin Hu is the Managing Director of voestalpine Precision Strip Trading (Suzhou) Co., Ltd. in Suzhou, China. In this position he is responsible for keeping an eye on the company’s goals as well as for achieving those goals. Digital communication permeates his daily tasks. But the product that his company manufactures would also be inconceivable without modern technology.
What are the technological aspects of your work?
The manufacture of cold-rolled special steel strip would be inconceivable without technology. It’s hard to believe, if you haven’t seen it with your own eyes: that steel can be produced at a thickness of just 22 micrometers – a quarter of the thickness of a human hair. You can even use it to make clothing.
What has technology improved in your area?
Our company concentrates on the development of new materials like Flap-X, a new type of stainless steel for an air flap that can be found in compressors for air conditioners and refrigerators, which makes the appliances more durable, more quiet and more efficient.
How will the use of technologies in your area change and develop over the next few years?
In general, I think that new technologies will offer more room for individual creativity and, as a result, it will become easier to develop, improve and innovate.
"With the help of new technologies, we will be able to offer custom-tailored solutions for our customers instead of standardized products."
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.