To mark the occasion of its 125th anniversary, sales company Böhler Uddeholm Italia (BUI) invited guests to its Milan headquarters.
The Milan warehouse at the Special Steel Division’s second-largest sales company was reorganized in order to create a “museum” of the company’s successful 125 year history. Managing Director Roberto Lanza welcomed around 200 guests including customers, employees from all five Italian sites, and Group colleagues:
“What the history of our company teaches us, and what we can learn every day from you, our customers, suppliers, and employees, is that ongoing commitment is a powerful mechanism for reaching your goals,” said Roberto Lanza.
Böhler-Uddeholm Italia has good reason to look to the future with confidence. Italian GDP has again been growing since Q2 2015, after negative figures in 2014. Following three years of negative performance, industrial production is also generally positive although the results are unstable. Despite difficult market conditions and thanks to a balanced product mix, Böhler-Uddeholm Italia has recorded positive results in terms of revenue and EBIT.
"We still see some uncertainties in our market. We need to defend our market share, increase revenue in niche markets and the components business, and keep our structures lean and effective in order to ensure long-term, sustainable profitability for the Group."
EXPO 2015 in Milan
EXPO 2015 taking place at the same time in Milan was another good reason to celebrate, according to Lanza. It honors Italian industry, as well as the country’s creativity, technical know-how, competence, and entrepreneurial spirit in which Böhler Uddeholm Italia plays an active role. In homage to the origins of the Böhler brand and in order to underline the importance of close cooperation between Italy and Austria, the 125 year celebration ended with a guided tour through the Austria pavilion at EXPO 2015.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.