In his second blog article our international "high mobility pool" member, André Padilha Penteado from Brazil, talks about his past tasks and their complexity in the voestalpine Group.
In October 2013 I was assigned to a project within the Steel Division in Linz. The Product Management and Segment Marketing is a department within Marketing. It is responsible for monitoring market information, organizing campaigns and the interface between sales and technical department. My project ended in February 2014 and its objective was to cross match the customer needs with our sales and production process. I started with an extensive research and interviewed over 15 employees, from sales, planning, technical support, quality and custom support. I gathered and mapped data in order to suggest improvements toward production flexibility and customer satisfaction.
I was in touch with the Steel Division products, marketing and sales efforts. I didn’t know how complex is to adjust all the Steel Production restrictions to the customer orders.
"It was very interesting to me to see on a daily basis how all departments connected by a Marketing Strategy can reach the Steel Division growth target."
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.